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There’s No Swearing in “Good” Content (but maybe there should be)
I love content. I am the first person to credit a site that finds that perfect balance of words and images for their brand. That being said, I think too many of the little guys are afraid of really...
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Are you making promises that your content can’t deliver?
Search marketing is hard work. Writing good ads, getting them approved. Sending the customer to the right location. All work, but you are tracking that. Likely every day. Watching conversions,...
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Sales Hide All Sins
This is an old adage that comes from my home in the retail world. My entire career has been focused on getting customers to buy stuff in one form or another, whether it comes via driving them through...
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Is Social Media the Answer?
Defining strategies for social media in business Each day I come across businesses that are trying to grow their engagement with their customers and employees and the first thing they come to the table...
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Cold calls don’t need to be clammy
Please stop spamming my Linkedin profile. I understand, its the end of the year and as a sales person you have quotas that you have to meet. I’m not judging you for using your premium account to...
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The power of “I don’t know”
So often people are afraid to look unprepared in a meeting and because of this will make something up rather than just admitting that they don’t know the answer. These ad hoc answers are often...
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Dear Sarcasm…..
Ah Sarcasm, We have had a good run you and I. There have been some fun times, but it’s just not working anymore. Love Erin I read somewhere that sarcasm is the lowest form of discourse (literature...
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